Thursday, October 30, 2008

The Art Of Retaining Vending Business Customers

Basically, there are important similarities between the operations of a machine shop and a full line vending machine business. Both of them depend heavily upon expensive capital equipment that seems to last forever.

Generally, Planet Antares vending operators associate growth with attaining new locations. Firstly, they will hire expensive salespeople to seek out new customers and be prepared to invest substantial sums and take additional debt to pay for the new state-of-art machines to equip the new account. In reality, vending operators sit back and look at their existing customers as cash cows.

Your vending machines will last long only if the vending equipment is maintained in a proper manner.

It is an issue of concern for the average vending operator to worry about the competition offering his locations the same deals with new equipment that he is offering or even better deals.
With so many vending operators sitting on warehouses full of older equipment that they have taken from locations they have lost to aggressive competitors, it is important to form strategies and be careful while planning. The cost of acquiring or preserving a location can never be too high.

Remember that the existing customers are more valuable than the future customers. With existing ones, you have already dealt with the cost of acquiring and equipping the customer and enjoy a certain level of credibility with them, based upon the quality of product and service offered by you.

Planet Antares vending operators can be benefitted by new equipment as well as the location. It also requires fewer service calls. In the end, this will result in higher sales for the Planet Antares vending business.

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Tuesday, October 21, 2008

Planet Antares Explains Process Of Vending Sales

For a successful Planet Antares vending business, you will have to give constant commitment to a multidisipline process. This is true for both large as well as small vending businesses. A good vending operator is that which is able to handle all the issues involved in the daily operations of running a business.

The major elements of a vending operation include the product, machines and other goods and services. Moreover, the vending sales force represents the vending operators who go out and try to acquire new business.

On the supplier’s side, salespersons are basically responsible for relationship type selling process. You will be calling on the same people each day whether it’s for selling vending equipment or products at the regional level. For effective creation and maintenance of these relationships, there are some steps that you must undertake. Implement the following steps to make your Planet Antares vending business successful:

Building Relationship
It is very wrong to directly approach your new customers for trying your vending products and buying them. The first step will be to get to know the customer by asking about the origin and starting of their business and the people who are actively involved in running it.

Don’t hesitate to ask how they managed to make their business a success. Meet the route people and get involved in the working of the vending association. This can go a long way in ensuring the success of your Planet Antares vending business.

Dedication
You must treat your Planet Antares vending business in a professional manner. Make efforts so that you can get to know the customers properly. Usually, the sales people on the operator side of business do cold calling. Your task is to develop relationships which can turn to referrals and eventually more business.

Goals and objectives
Plan a sales goal for each month to determine how much work has to be completed for achieving them. This must be done on a regular basis and reviewed from time to time. You will also need to determine the number of appointments for creating adequate sales to meet the monthly target.

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